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IIM Interview Questions

1,831+ real questions • 392+ transcripts • Free to browse

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All (1,831)👤 HR & Personal (497)📚 Academics (614)💼 Work Experience (190)📰 Current Affairs (310)💡 General (71)
IIMAIIMBIIMCIIMLIIMIIIMKIIMShIIMR+13 more
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150 Questions (filtered)

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26

What do Uni Cards do?

IIMC💼 Work ExperienceSource ↗
27

What's your role in it?

IIMC💼 Work ExperienceSource ↗
28

Explain performance marketing to me as if I know nothing.

IIMC💼 Work ExperienceSource ↗

About IIM WAT-PI Interviews

WAT-PI (Written Ability Test & Personal Interview) is the crucial second stage of IIM admissions after CAT. Our question bank contains real questions asked in actual IIM interviews, extracted from candidate experiences.

Question Categories

  • HR & Personal: Tell me about yourself, strengths/weaknesses, family background
  • Academics: Questions based on your graduation, specialization
  • Work Experience: Role, projects, challenges faced at work
  • Current Affairs: Latest news, economy, politics, business
  • Why MBA: Goals, why this IIM, career plans

IIMs Covered

All 21 IIMs: Ahmedabad, Bangalore, Calcutta, Lucknow, Indore, Kozhikode, Shillong, Rohtak, Ranchi, Raipur, Trichy, Kashipur, Udaipur, Nagpur, Visakhapatnam, Bodh Gaya, Amritsar, Jammu, Sirmaur, Sambalpur, and Mumbai.

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29

What are some of the performance marketing channels for your organization?

IIMC💼 Work ExperienceSource ↗
30

What does your product funnel look like?

IIMC💼 Work ExperienceSource ↗
31

What does the funnel before login look like?

IIMC💼 Work ExperienceSource ↗
32

What is the CAC for your credit card business?

IIMC💼 Work ExperienceSource ↗
33

Where you are operating?

IIMC💼 Work ExperienceSource ↗
34

How do you calculate CAC?

IIMC💼 Work ExperienceSource ↗
35

What are the components under your CAC?

IIMC💼 Work ExperienceSource ↗
36

If you want to reduce your CAC, which lever you can control, and why not other two?

IIMC💼 Work ExperienceSource ↗
37

How would you do better targeting, let's say on Google ads?

IIMC💼 Work ExperienceSource ↗
38

Who are the competitors to Groww?

IIMC💼 Work ExperienceSource ↗
39

How Groww is doing better than them?

IIMC💼 Work ExperienceSource ↗
40

How did Zerodha become so big?

IIMC📰 Current AffairsSource ↗
41

How has Zerodha had a first-mover advantage? HDFC and ICICI Securities have been for so long.

IIMC📰 Current AffairsSource ↗
42

Guesstimate number of demat accounts in India.

IIMC generalSource ↗
43

How are professors at IIM Indore?

IIMC👤 HR & PersonalSource ↗
44

Then why are you coming here?

IIMC👤 HR & PersonalSource ↗
45

Who taught you probability?

IIMC📚 AcademicsSource ↗
46

Who taught you psychology?

IIMC📚 AcademicsSource ↗
47

What did you study in psychology?

IIMC📚 AcademicsSource ↗
48

What is OCEAN model

IIMC📚 AcademicsSource ↗
49

What is it used for?

IIMC📚 AcademicsSource ↗
50

Any other personality tests you know?

IIMC📚 AcademicsSource ↗

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